Tuesday, 31 July 2012

New United shirt deal bringing lesser money than promised?


New United shirt deal bringing lesser money than promised?


As millions of Manchester United supporters were celebrating  the signing of the new shirt sponsorship with Chevrolet, reports of General Motors (which owns Chevrolet ) firing their global marketing head Joel Ewanick created a buzz in the automotive business industry.
It is said Ewanick was fired for not reporting the financial terms of the deal to the company accurately.
Although the new deal, worth $60-70 million per season is a huge increase on the current deal with Aon, it has been rumoured that the deal was reworked to satisfy GM executives.
United fans may look upon this as a lost opportunity to bring in more money into the club, especially considering the Glazer family’s failure to list the club on stock markets in Hong Kong, Singapore and doubts cast over the New York IPO listing.

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