FIVE WAYS TO GAIN WEBSITE TRAFFIC FROM PINTEREST
Pinterest, the third most popular social network in America, is growing every day. If your brand value can be communicated through photos and videos, Pinterest is a great way for you to connect with people and drive traffic to your website.
Pinterest users “pin” their favorite things onto personalized pinboards. Each pin is a link to an external website, so if you pin content from your website, then users will be automatically directed there when they click on your pins. If your pins attract the attention of popular users who re-pin your content to their boards, you may end up with thousands of new visitors to your website! The following five tips will help you create interesting, share-worthy pins.
- Pin ideas, not items. For example, instead of pinning a photo of your new organic fruit juice, pin a photo of a delicious-looking cocktail made with your new organic fruit juice.
- Create text images. If you share quotes on your blog, take the time to create typographic images of those quotes. If the message is relevant and the colors and typography are aesthetically pleasing, these pins can bring you lots of attention.
- Create infographics. Infographics are popular on Pinterest because they’re useful and eye-catching. Drive traffic by pinning the top half of an infographic and enticing users to click through to your website to view the bottom half.
- Pin how-to videos. Pinterest is a terrific place to share helpful video clips. You can link the videos back to your YouTube channel or directly to your website.
- Pin when Pinterest is busy. Pinterest users are most active in the afternoon and early evening. If you’re pinning outside of that time period, you’re not reaching the largest possible audience.
Pinterest can be a highly effective way to interact with your brand’s target audience. If you take the time to provide valuable content, your pins can drive a significant amount of traffic to your website. Happy pinning!
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